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A musician since birth, the Canary Islands’ Alex Medina has engaged in a lifelong commitment to electronic music since 1993. The DJ, live act, producer, promoter, and more recently, label owner has been an active member and mover within the Iberian electronic music community, and continues to expand his reach beyond the Atlantic by way of impelling sets and ingenious productions that not only pique his listeners’ aural verve but also immerse them in multi-sensory experiences. On decks, as a DJ and in live acts, Medina is a wizard, his sets are groovy and psychedelic, deep and complex, versatile and broad, fervently seeking to escape conventionalism, tapping into multi-verses, from house to techno, indie to electronica, and everything in between. Whether through radio shows like D-Votion or Planet Love, in intimate club settings such as Watergate and Der Visionaire, festivals and open air events across continents, Medina navigates dancers to exquisite soundscapes that incite motion and broaden minds. Alternatively, Medina is also occasionally found dishing raregrooves and disco, embracing his passion for jazz, funk, and soul under his Negro Hamaquero moniker.
