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In Lee Ann Roberts’ hands, even the hardest techno can have subtlety and soul. The Amsterdam-based, South African-born artist has become a prominent force in the global techno scene thanks to her fierce determination and vibrant creative touch. She leads with her own NowNow label – a self-reliant platform that nods to the South African colloquialism that means ‘soon’, a call to surrender to the moment and follow where the music takes you. It’s a mantra she’s lived by as her career has sharply risen, debuting on Spanish label Suara with ‘Miyamoto’ and instantly scoring number two on Beatport’s Hard Techno chart. She’s simultaneously been growing NowNow with her own productions dropping alongside remixes from verified legends like D.A.V.E. The Drummer, Jay Clarke and Dense & Pika. Roberts’ first break came via her own show on Cape Town’s Mutha FM before she traveled to LA and found a home at the legendary Hollywood nightclub AVALON. From Secret Solstice in Iceland to Caprices Festival, BPM alongside Jeff Mills, DGTL and Verknipt in Amsterdam to countless other gigs across the world, Roberts has continually progressed, road-testing her tracks in the pressure-cooker situations she finds herself in every weekend.
