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In the fall of 2012, Playtuşu began its publishing journey naively by writing only about music. Over the past seven years, it has carved its own path in the media landscape, breaking away from the boring and mundane language of mainstream media and the sleep-inducing media environment surrounded by double standards. Our mission was to create a unique niche, shifting from a website that planned to write only about music to an unplanned, mid-sized creative agency. With our contemporary and global brands such as Spotify, Sephora, and Zorlu PSM—whom we have endless mutual love and respect for—we have a winning formula in the culture, arts, entertainment, and food & drink world, holding five distinct elements that ultimately lead to success.
